Fontes Foundation Hellen Griberg home  blog  hellen griberg A New Home for Fontes Youth Centre by Hellen Griberg on 06/12/2017 No comments With our lease for the plot in Muyenga due this year, Fontes faced the challenge of finding a suitable location for our Youth Centre. Several factors were taken into account while searching for a new place, including dispelling myths associated with the Muyenga location. Some of the misconceptions were related to how the students perceived the area. Muyenga has become an affluent residential neighbourhood in recent years, and some of our students found this very intimidating. Secondly, access to the youth centre...

Redefining the ‘Marketing Mix’ By Henry Kyambalesa 1. INTRODUCTION This article is intended for Marketing students, instructors, researchers, theorists, practitioners, as well as casual readers who may have an interest in gaining an understanding of the nitty-gritty of the elements of what is commonly referred to as the “marketing mix.” It is devot¬ed to a cursory description of the following: (a) the four elements of the classical or traditional marketing mix; (b) an organization’s personnel, decision makers or the group of executives who make and/or implement decisions relating to the traditional elements of the marketing mix; and (c) the nature...