Publishers Aren’t Seeing Revenue From Instagram’s New Ads
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Business Media & Marketing CMO Most media executives are patient as they see big potential in the social media platform’s Stories product Photo: ZUMA PRESS By Mike Shields Updated Jan. 11, 2017 6:23 p.m. ET 1 COMMENTS For publishers Instagram Stories are, for now, the anti-Discover. Unlike Snapchat’s ultra -exclusive Discover platform, which is limited to a few dozen partners who commit to creating unique content on a daily basis, any media company can set up an Instagram Stories account. And while Snapchat’s partners get a piece of the ad revenue generated on their Discover channels, publishers as of now...