Revealed: Online data reveals the most publicised sports stars in the world!
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Revealed: Online data reveals the most publicised sports stars in the world!
Sports stars are undoubtedly at the forefront of the public eye. Their performances and achievements in their respective sports are very well publicised, especially since the rapid rise of the internet and social media.
Interested in sports coverage, GolfSupport.com analysed the latest data from online analytics tool Buzzsumo to establish which currently active sports stars in the world have been the most publicised online in the past year (July 2020 – June 2021).
The Results for the Research:
The Most Publicised Sports Stars in the World!
Rank
Sports Star
Sports
Number of Online Articles Published About Sports Star (July 2020 – June 2021)
1.
Lionel Messi
Football
490,632
2.
LeBron James
Basketball
216,268
3.
Neymar Jr
Football
171,406
4.
Cristiano Ronaldo
Football
145,042
5.
Tom Brady
American Football
140,153
6.
Virat Kohli
Cricket
127,797
7.
Conor McGregor
Mixed Martial Arts
105,880
8.
Naomi Osaka
Tennis
93,637
9.
Kevin Durant
Basketball
88,086
10.
Roger Federer
Tennis
75,823
11.
Khabib Nurmagomedov
Mixed Martial Arts
55,433
12.
Patrick Mahomes
American Football
45,126
13.
Lewis Hamilton
Formula 1
39,924
14.
Giannis Antetokounmpo
Basketball
34,229
15.
Serena Williams
Tennis
27,924
16.
Tyson Fury
Boxing
22,679
17.
Russell Westbrook
Basketball
20,631
18.
Anthony Joshua
Boxing
18,574
19.
Stephen Curry
Basketball
16,523
20.
Phil Mickelson
Golf
14,121
Analysis of Results for the Research:
Lionel Messi is the most published sports star online, with an estimated 490,632 online articles written about the sublime Barcelona and Argentina centre-forward in the past 12 months – the equivalent of 40,886 online articles a month!
In second place is Basketball icon LeBron James, approximately 216,268 online articles were published about the Los Angeles Lakers small forward between July 2020 to June 2021
Neymar Jr (171,406), Cristiano Ronaldo (145,042) and Tom Brady (140,153) are among the other sports superstars that have had more than 140,000 online articles written about them from July 2020 to June 2021
Interestingly, Naomi Osaka is the highest-ranking female in the list in eighth position, as there were approximately 93,637 online articles published about the young tennis sensation between July 2020 to June 2021
Seven-time Formula 1 champion Lewis Hamilton is in 13th place, as the dynamic driver had an estimated 39,924 online articles published about him from July 2020 to June 2021
Methodology for the Research:
GolfSupport.com identified from reputable sources such as Forbes the biggest names/players from a range of sports that included the likes of football, tennis, cricket, golf, formula 1, boxing, mixed martial arts and more.
Once a comprehensive list of sports stars was drawn up, GolfSupport.com inserted each star’s name into the Buzzsumo database to identify how many articles were published online about that respective sports star.
July 2020 to June 2021 time frame was used because it represents a 12-month period for conclusive analysis and June 2021 was the last available month for the latest data published by Buzzsumo.
Once the number of online articles published (from July 2020 to June 2021) for each sports star were established, they were ranked from highest to lowest based on the number of online articles published, with the top 20 sport stars included in the final presented results/data table.
GolfSupport.com did take into account the different ways in which online articles are published, with some articles opting to use only the surname of a sports player in their article or abbreviated version of a sports player’s name in their article e.g. ‘Lionel Messi’, ‘L Messi’ and ‘Messi’ (all variations of the same name).
The figure for the number of online articles published for each sports star in the list are all estimates/approximates and only accounts for online articles from around the world.
Comment on the Research:
Stefan Balkenende, a spokesperson from Livefootballtickets.com commented on the research by GolfSupport.com:
“For many of us, sports stars bring us a huge amount of joy from the shear dedication and high-performance levels they put into the respective sports they are dominant in. In doing so, creating many iconic moments, and cementing their legacy as one the best competitors in their respective sports. Undoubtedly their talent and constant desire to compete/win at the highest level, draws them a lot of attention from fans and the media alike. This research provides an invaluable insight into the most publicised sports stars in the world, with some expected as well as unexpected results”.
Notes to Editors:
We really hope you find this data useful. If you do end up using it, we would very much appreciate a link to https://golfsupport.com/ who commissioned the data. A link credit allows us to keep supplying you with future content that you may find useful.
If you need anything else, then please feel free to contact me.
Kind Regards,
Khilen
Journalistic.org
Email: khilen@journalistic.org
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