ZIM’s Mwewa Besa hosts 21-24 May 2024 Annual Consultative &CSR event at Avani Resort

Zambia Institute of Marketing (ZIM) President Mwewa Besa

By Lweendo Kunda

Zambia Institute of Marketing (ZIM) Mwewa Besa says a 27th annual conference and Corporate and Social Responsibility (CSR) themed: ‘Elevate-Innovate-Thrive,’ emphasizing innovation, agility, and strategic thinking,‘ will be held from 21st to 24th May 2024 at the Avani Resort in Livingstone, Southern Province.

Briefing Zambian Media in Lusaka on Monday, 12th February 2023, Mr. Besa explained that the ZIM annual conference, is always preceded by a CSR event.

Launching the 2024 ZIM Indaba, Ms. Lilian Bwalya, Permanent Secretary in the Ministry of Commerce, Trade, and Industry (MCTI), emphasized the transformational potential once marketers and business professionals seize the yawning opportunities.

Ms. Yebby Shitima, Chairperson of the organizing committee, highlighted the upcoming ZIM 27th Annual Marketing Conference as a source of valuable insights into navigating the dynamic marketing landscape on an apt conference, theme: ‘Elevate-Innovate-Thrive,’ emphasized innovation, agility, and strategic thinking,” Ms. Shitima explained.

Still on ZIM, Besa is urging all persons with marketing qualifications to register as it is mandatory for all marketers to enlist as members.

“The conference is usually preceded by CSR events and I think similar to a donation made last year in Matero Township, where we donated some desks, there will be a similar arrangement. I can’t tell you at this particular stage, whether it is Lusaka ?or where, though, I would prefer to have it done and in Livingstone. I reccall us visiting an orphanage and I think that was a very touching thing as much bigger things this year will go beyond CSR. The conference will see a lot of engagement with students, as we want to make sure that a platform for students to be recognized for students,for them to interact with professionals and give them the opportunity prosper. The annual marketing conference from the 21st to 24th May when it comes to companies registering with somebody this regards to the membership there is been very overwhelmed. And following the Enactment of 2022, ZIM has seen a significant increase in terms of companies coming on board will continue with the advocacy as well as reminding members to make sure that they know their standing as a bonafide member. Right now, it the law stipulates that somebody practicing marketing in this country must enlist,” said Besa, noting that in the next five formative years, we encourage members or to remind them and just making them understand the legal implications of them not being members or practicing market ing, we continue to encourage people to do it on their own without being caught. sensitization and even among our members with continuity marketing.

For instance, if you are lawyer you cannot practice without being a member Law Association Zambia,” said Besa with emphasis that one must not practice as a marketeer without enlisting as a member.

Besa says as an institution, ZIM is a platform providing a creative platform of engagement and interaction through which many get jobs.

“People have been able to get jobs through the ZIM platform,” advised Besa. – Pan African Radio 96.1FM ‘The Voice of Africa’

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