Media engagement key toward social change, says LiveNet Media Consultant Matthews Mwanza
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By Derrick Sinjela – Zambian Children Young People and Women in Development (ZCYPWD) Media plays critical role in positive cultural, political religious and social change, says Livenet Media Communications consultant Matthews Mwanza. If no free smoking zones do not exist, the media has a responsibility to do so through sensitisation advised Mr. Mwanza. Mwanza says influential people among them parliamentarian and politicians need to be engaged by highlighting challenges and ramifications of indiscriminate cultivation, marketing and consumption of cigarettes. Mwanza says despite restrictions manifested by ‘tobacco is dangerous’ descriptions on cigarette packets, such obligation toward a smoke free society...