APO Group and Kwesé Sports announce strategic alliance to promote rugby across Africa and the globe
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Partnership means increased exposure for African rugby as teams compete to join the world’s elite at the 2019 Rugby World Cup LAUSANNE, Switzerland, August 14, 2018/ — APO Group (www.APO-opa.com), the leading media relations consultancy for Africa and the Middle East, today announced a strategic alliance with Kwesé TV’s sports content platform Kwesé Sports (www.Kwese.ESPN.com), arguably Africa’s most trusted source for sports programming, aimed at developing the reputation and image of African rugby on a global scale. As part of the new deal Kwesé Sports, the exclusive rights-holder for both TV and all digital platforms of Rugby Africa’s...