ZAMBIAN BREWERIES INTRODUCES 330ML CASTLE LITE RETURNABLE GLASS BOTTLE
Lusaka, Zambia – Zambian Breweries has introduced 330ml returnable glass bottles (RGB) for its Castle Lite lager.
Country Director Annabelle Degroot said the introduction of the new returnable glass bottles (RGB) was a direct response to public concerns over the one-way glass with no recycling option.
“The returnable bottle will allow us to pass on the packing cost savings to consumers thereby making Castle Lite more affordable while safeguarding its premium taste. We want to assure our customers that it is the same quality refreshing and cold Castle Lite.
Nothing has changed apart from packaging it in the returnable bottles,” said Mrs Degroot.
The new Castle Lite RGB will be sold for K8, registering a price reduction of between K2 and K4 from one way bottles depending on where the purchase is made.
Mrs Degroot assured consumers that the company remained focussed on offering consumers a wide range of choices. Hence, the one way packs would remain available for occasions where a one way pack is more convenient.
She said the move towards local production of Castle Lite was also motivated by the government’s reduction in excise duty on clear beer from 60% to 40% which was announced in the 2016 National Budget. Further, the business equally invested in a new state-of-art USD $ 33 million malting plant in the Lusaka South Multi-Facility Economic Zone.
“We are very pleased to be launching the Castle Lite returnable bottle in line with our strategy which is aimed at creating value through the reduction of waste,” said Mrs Degroot. The advantage of returnable bottles includes the reduction in energy and natural resources required for making new glass bottles. In comparison to other packaging options, returnable bottles also have a lower carbon footprint.
“We will be partnering with our recycling program, Manja Pamodzi, to ensure the collection of discarded bottles becomes another revenue stream for our collection agents in our community, most of whom are women,’’ said Mrs. Degroot.
— Ends — Castle Lite: now in returnable glass bottles.
Castle Lite: now in returnable glass bottles.
About AB InBev in Zambia
Zambian Breweries Plc, along with its sister companies National Breweries and Heinrich’s Syndicate, is part of Anheuser-Busch InBev (AB InBev), one of the world’s largest brewers, with more than 400 beer brands and some 200,000 employees in over 50 countries. It is also one of the world’s largest bottlers of soft drinks.
Zambian Breweries was established in Zambia in 1968 and its product range has grown to include clear beers such as Mosi Lager, Castle, Carling Black Label and Eagle beer as well as the Coca-Cola, Sprite, Fanta and Schweppes brands.
National Breweries produces the Chibuku brand opaque beer, while Heinrich’s makes the popular Maheu Super Shake range.
For media inquiries please contact
Gillian Langmead at Langmead & Baker Ltd
+260 979 060705
info@langmead.com
Gillian Langmead LLB (Hons), MBA, CIPR Accredited Practitioner, CIM Affiliate, AZIM
Managing Director
LANGMEAD & BAKER
COMMUNICATIONS
info@langmead.com
www.langmead.com
Tel: +260 (979) 060705
Zambia | Zimbabwe | Malawi | Mozambique | Namibia | Botswana
