Author: editor

Redefining the ‘Marketing Mix’ By Henry Kyambalesa 1. INTRODUCTION This article is intended for Marketing students, instructors, researchers, theorists, practitioners, as well as casual readers who may have an interest in gaining an understanding of the nitty-gritty of the elements of what is commonly referred to as the “marketing mix.” It is devot¬ed to a cursory description of the following: (a) the four elements of the classical or traditional marketing mix; (b) an organization’s personnel, decision makers or the group of executives who make and/or implement decisions relating to the traditional elements of the marketing mix; and (c) the nature...

SAKWIBA SIKOTA TURNS 64   WILL YOU STILL NEED ME WHEN I’M 64?   By: Sakwiba Sikota   A new year comes with reflection and reminiscing. My reminiscing took me back to my infant days.   I remember the gramophone which was the center piece in our home. Dad and mum were very much into news, books and music. First thing in the morning and and early evening dad would tune the radiogram to the BBC world service news. I have therefore been listening to the BBC news since age five and still do today.   The encyclopedia that dad...